• What is Schema Markup?
• Benefits of Adding Schema Markup to Your Site
• How to Add Schema Markup to WordPress
• Test Your Schema Markup

Conclusion

SEO Title: How to Easily Add Schema Markup to WordPress Site

Focus Keyword: Schema Markup

SEO Description: Learn how to add Schema Markup on your site and easily get ahead of the competition by improving the click-through rates.

Introduction

Do you want to add schema markup to WordPress without any hassle?

Schema markup allows you to give search engines crucial information that they can utilize to improve your listing in the search results.

Search engines use Schema markup to identify how to index your content appropriately. This can help your website avoid showing up in SERPs for searches that aren’t relevant to it. This is one approach to improve the amount of high-quality traffic to your website.

The number and type of visitors you receive are directly proportional to how your website looks in search results. As a result, it’s crucial to seek ways to improve how search engines distribute information.

We’ll look at what Schema markup is, how to use it on your WordPress site, the benefits of adding a Schema markup, and much more. Let’s get started!

What is a Schema Markup?

Schema markup is a type of HTML code that you may use to tell search engines more about your content on your WordPress website. In simple words, Schema markup is inserted into the HTML of your website’s pages. It offers individual elements additional attributes, such as the type of information they contain and the context in which they exist.

Consider the case when you mention the name “Snow White” in your page’s text. The schema markup informs the search engines what the data exactly means: is it the author’s name or a fictional character from a show?

You can also tell search engines that a page is a blog post, a recipe, a FAQ, a newspaper article, or a product page in your online store. This information can then be used by search engines to display rich results.

On SERPs, Schema metadata is also displayed beneath your headlines. This informs searchers about how your content can help them find the information they need.

Benefits of Adding Schema Markup To Your Site

1. Schema Markup Provides Additional Information

Schema.org is a project supported by Google, Microsoft, Yahoo, and Yandex, four of the world’s largest search engines. They’ve agreed on a set of data tags that will allow users to add more information to their content. You may considerably improve the appearance of your pages in search results by including them in your HTML.

If you use Schema markup on your WordPress site, the search engines can determine additional information such as whether your site is for an individual or an organization, as well as what kind of content is present on your pages.

2. Schema Markup Improves SEO of Your Site

Rich snippets are an excellent addition to any SEO strategy. They don’t help with organic search rankings, but they do aid with traffic creation by raising click-through rates.

Doesn’t that make sense? Users gain access to more relevant data, such as how other people rank a recipe or product, which influences their decision to click on a search result. Schema markups are another approach to stand out in the SERPs and get more hits without trying to increase your ranking.

Simultaneously, with additional clicks, you may be able to progress upward over time. In this way, Schema markup can indirectly aid organic traffic.

How to Add Schema Markup to WordPress

Using Rank Math for WordPress is the simplest approach to add Schema markup to your WordPress site. It’s the greatest WordPress SEO plugin on the market, and it makes adding Schema markup to your site a breeze.

To begin with, you need to install and activate the Rank Math plugin on your site. Once the plugin is installed, activate the Schema module from Rank Math > Dashboard > Modules as shown below:

You can then set the default Schema for your website by navigating to Rank Math > Titles & Meta as shown below:

From the Titles & Meta page, you can easily set the default Schema for your posts, pages as well as custom post types.

You can now start adding Schema to your posts/pages. To do so, navigate to your post. Open up Rank Math by clicking the Rank Math icon which is present on the WordPress menu as shown below:

Navigate to the Schema tab and click on Schema Generator. You’ll find the different Schema types supported by Rank Math. You can then choose the Schema type of your choice as shown:

For instance, to select the Course Schema type click on Use, fill in the required details for the Course Schema type, and click on Save for this Post.

And that’s it! The Schema type will be added to your post.

Test Your Schema Markup

All that’s left now is to test your markup after it’s been implemented. Google has their own Google Rich Results Testing Tool for this.

Simply insert your code or enter the URL of a page you want to check. The tool will then display all of the data it was able to retrieve as well as any mistakes it came across.

Conclusion

Using Schema markup is a good approach to increase the click-through rate of your web pages. It may appear intimidating at first, but it is not all that difficult to implement. Your users will thank you for making their lives easier and, ideally, will visit your site more frequently.

Is your website employing Schema markup? What was your experience with it and how did you implement it? Please share your thoughts in the comments box below.

Starting an eCommerce website can be both exciting and terrifying at the same time if you are not a tech-savvy person. However, with a platform like WordPress setting up an eCommerce or online store becomes all that easy.

WordPress is the top CMS for building a website and have already powered thousands of eCommerce website and the list is growing each day.

eCommerce has huge potential. certainly starting an eCommerce business comes with trials and a lot of pitfalls, but despite every snag, there are plenty of inspiring reasons to get ahead and start an eCommerce pursuit.

Let me list a few of them to persuade you to kick off with an eCommerce business. 

• Freedom to work: Truly, eCommerce business will give you extended flexibility and freedom to handle your business. You can be as creative with the way you do business. You have the option to set up your online store from the comfort of your home and sell globally without having to set up any physical storefront. 
• Make Money easily: eCommerce gives you the ability to earn as you sleep. With eCommerce, you can set up an online store and keep earning passive income by leveraging technology and digital evolution. 
• work with anyone from anywhere: eCommerce makes it possible to work from anywhere and with anyone from any corner around the globe. You can run your online store with a virtual team being at different locations.  
• Easy to start: eCommerce is extremely easy to start. Form automated marketing automation tools to the platform for selling the products, everything is available to run a successful eCommerce store without breaking the bank.
• eCommerce is here to grow: eCommerce is only going to grow. Research and Studies have shown that the eCommerce business will boom to reach a new height by 2021 with global eCommerce retails sales hitting to over $4.9 trillion. 

Building a successful online store or an eCommerce business requires a good foundation. The success of your eCommerce store depends highly on the platform you choose.

The different platform offers a different level of flexibility and features. When all the platforms around their claim to be the best, you need to do proper research to avoid the second-rated eCommerce platform. Here are some of the popular platforms to choose from: 

• WooCommerce/WordPress
• Shopify
• Wix
• BigCommerce
• Weebly

Despite all these platforms around, WordPress/WooCommerce is considered as the best platform to start and grow any online business.

The interface of WooCommerce is SEO friendly, has advanced features, and with the plugins and extensions used, WooCommerce makes it extremely easy and stress-free to complete the purchasing process.

Here are 7 big reasons why you should stick to WordPress for building your eCommerce store.

WordPress is free

WordPress is open-source software that is free to use for all. WordPress, when integrated with the WooCommerce plugin, gives you the ability to create a fully functional eCommerce store.

WooCommerce is the ultimate plugin to create an online store with WordPress and is free to use. Either you have thousand of visitors to your website or millions of traffic coming every month, WordPress is free in all cases.

WordPress ranks top in the CMS based websites

Don’t think of WordPress as a popular CMS only, it actually tops the list of all the CMS by powering 63.6% of CMS based website and 38.6% of all kind of websites on the internet. From freelance bloggers to huge eCommerce giants, WordPress has managed to make its presence all around.

WordPress makes eCommerce SEO hell easy

There are more than 200 parameters that determine the ranking of any website in the search result pages. The more parameter you can fulfill, the higher you can rank.

The best part with WordPress is that as a CMS it makes it extremely easy to meet such ranking parameters.

WordPress is out of the box when it comes to creating SEO friendly websites. The built-in framework makes it extremely easy for the search engine spiders to crawl wordpress websites.

Different plugins and add ons available in WordPress makes it easy to perform all kind of SEO within the site and out of the site.

WordPress as a CMS is fast-loading, supports sitemap, image optimization, social media integration, and improved user interface.

Plugins like Yoast WooCommerce SEO helps you automate your optimization process and makes it easy to optimize your eCommerce store

WordPress is highly customizable.

WordPress website can be customized to make it look like the way you want. Features can be extended to increase the functionality of the site. Plugins.

Most of the WordPress users are not technical people with not much knowledge of codes and design.

Thousands of pre-built eCommerce templates will let you set up a website in just a few clicks. most of the themes are easy to customize as they come with their options panel to let your play around with the colors, logo, background, slide, and everything possible without the need of writing any codes.

The plugins in WordPress comes very handily when you want to add custom functionality to your wordpress sites.

Plugins like contact form, membership, analytics, email subscription, and product display, wishlist, quick view, etc will help you to add advanced features to your eCommerce store.

Thousands of eCommerce themes are available to help you add products and setup an online store not in less than a couple of hours.

WordPress is easy to use and Manage

It is extremely easy to manage wordpress from the dashboard. All the management tasks like updating plugins and themes can be done from the dashboard.

Every time there is a new update available, wordpress notifies you and with a single click, you can perform necessary updates. It is easy to backup your entire data using plugins like WordPress backup plugin that performs an auto backup of your website and keeps it safe.

WordPress is safe and secure

WordPress is a safe and secure platform to run any kind of website when done the right way. As long as you take your business website seriously and implement the best practices, Your website on WordPress is always secure.

Many security plugins can be implemented to keep your site free from any kind of malware, and brute force attacks. The core of wordpress is always secure and you can implement some extra measures to strengthen it even further.

WordPress can handle different media types

WordPress comes with a strong built-in media uploader that allows you to upload images, audio, and video files. You can embed third-party media into wordpress website like embedding your tube video, Instagram photos, tweets simply by using the media URL.

All the common media files like .jpg, .png, .gif .pdf, .doc, .pptx, .mp3, .m4a, .mp4, .mov, .wmv, and .avi. are supported by wordpress.

WordPress has community involvement

Since WordPress is open-source software, it can be used by anyone. Spending a few minutes to play around with the dashboard will give anyone a clear idea of how the interface works.

Incredible resource for learning WordPress is found around the web. Tons of blogs and forums are there to participate and learn more about WordPress.

WordPress is fast, reliable, and powerful

WordPress powers more than 60% of the entire website CMS on the internet and is every day getting more and more better. WordPress is highly scalable letting your website grow together with your business.

Storefront Customization 

The storefront is crucial in determining how the visitors are going to make interactions with your store.

If your store looks tedious and unoptimized, visitors may leave without going into the product details. An enticing layout and pleasing storefront do a lot in converting visitors into customers. 

WordPress gives you the flexibility to customize your storefront to any level. Playing with themes and plugins can help you make your storefront the way you want. 

Easy to integrate with other applications

WordPress can be made more powerful by integrating with third-party apps or plugins. The inbuilt functionality of wordpress can be easily extended to get more advanced and powerful functionality.

WordPress seamlessly integrates with third-party services like email marketing tools and different payment gateways to make simplify the marketing and payment process.

WordPress is evolving

With a great community behind, WordPress is evolving day by day and picking up new users consistently. The user interface and the features are getting more improved and the system is getting more enhanced over time.

WordPress is getting more SEO friendly, the dashboard is getting more and more convenient and people are loving it more than ever.

Tips on creating a successful eCommerce store on WordPress

In most of the case, the eCommerce store loses customers due to the lack of proper optimization. WordPress/WooCommerce makes it easy to create an enticing store which when done in the right way can turn your online store into a revenue-generating machine. 

Pick a great theme:

WordPress eCommerce theme is often the building block of your eStore. Look for the theme that has easy customization options, flexibility, advanced features, and is optimized for search engines. you can embed the WooCommerce plugin with any WordPress theme without any hassle. 

 Create Blogs: 

Write blogs and publish high-quality informative content to create awareness and solve problems. WordPress makes it extremely easy to publish content and optimize it for search engines. You can use Plugins like SEO Yoast to help you create better content. 

Use the product links and shortcodes to redirect your visitors to the landing page. This is a great way to increase conversion through blogs.

Highlight the related product:

Remember to highlight the related products to your customers. Seeing similar and related products will inspire the audience to explore more products list. 

Recommend best-selling products:

WordPress has widgets and plugins to help your showcase the top-selling products and products that are on sale. This practice will help to generate more lucrative leads. 

Frequently Asked Questions 

Is WooCommerce/WordPress better than other platforms? 

WooCommerce is a free platform and advanced features, plugins, and extensions available in WordPress make it the most preferred eCommerce platform today. It has a pre-installed payment gateway, advanced inventory management, and tax calculating feature. 

How much does it cost to start an eCommerce store? 

Using WordPress and WooCommerce is free. Setting up a basic online store can be done free. Adding up premium plugins and extensions may cost your extra. There is no subscription-based payment with WordPress like with Shopify.  

Can I set up an eCommerce with WordPress without any technical knowledge? 

Setting up an eCommerce store with WordPress and WooCommerce plugin is pretty simple. It doesn’t require any technical or coding knowledge to set up the store. 

What payment gateways can I use with WooCommerce? 

WooCommerce accepts all major credit and debit cards. Using WooCommerce will let your customer pay you directly without leaving your online store. WordPress/WooCommerce offers an integrated dashboard for safe and secure payment.

1. Strip
2. Paypal Standard
3. WooCommerce PayPal pro
4. uthorize.net
5. square
6. WooCommerce payment
7. amazon pay,
8. Alipay

What is the approximate cost of setting an eCommerce store? 

The Primary cost for setting up a WooCommerce store is $10- $12 and the hosting fee of around $10/month depending upon the size and features of your store. Depending upon other requirements and business priorities you might need to spend on other add-ons and extension services.

Wrapping Up

Setting up an eCommerce is easy, but many times it can be frustrating if you fail to choose the right platform. If you are looking for a user-friendly, eCommerce platform that is easy to set up and customize and trusted by a large number of eCommerce websites: look no further than WooCommerce/WordPress.

You may also like to read:

• How to Make eCommerce Store with WordPress
• How to boost your online store’s sales
• 10+ Reasons To Start Your E-Commerce Business Today

Is it stopping you from creating the online store of your dreams? 

If this is you, not to worry!

This blog is a detailed guide on how to start your online e-commerce store using WordPress with ease. The beautiful thing about this is that you don’t have to be a programming guru to create one. Also, an online e-commerce store doesn’t require heavy capital. All you need is a working internet connection, and you’re good to go. 

So guys, without further ado, let’s delve in, shall we? 

Starting your eCommerce Store with WordPress

Get your domain

The first step in making an online WordPress Woo-Commerce store is to get your domain name. How can you find and register one? Don’t stress!  I will guide you throughout.

Choose your domain name

Your domain name must be related either to the kind of business that you run or what you’re trying to promote, so you must make it unique and memorable. Also, make sure it somehow represents your brand.  

A popular mistake that most newbies make is that they try to get similar domain names with their competitors, hoping to get traffic. You shouldn’t. A unique domain name will help you stand out in the long run. 

Also, it shouldn’t be long. It should be short, meaningful, and unique. Fiding great domain names are very tough as these niches are very competitive. You can get expired domain names at affordable prices from expired domain sellers. 

Wait, why getting right domain is so important ?

Use a top-level domain

What are high-quality top level domains? 

They’re popular ones like .com, .NET, .org, etc. 

If your brand is for a global market, then .com is your best bet. Organizations and agencies often use .org. If your brand is for your locale or country, then you can use specific domain names like .uk, .au, .ng, etc. 

Using random domain extensions wouldn’t give your blog the traffic and attention it needs because people may feel it’s a spam site. Your e-commerce site must build trust at first sight. 

Choose a good domain registrar

You can’t host a domain name without a registrar. Examples of popular domain registrars include:

• NameCheap
• Whois
• GoDaddy
• Bluehost
• Name.com 

Choose a great hosting service

You now have to choose the right hosting service provider and there are some things you need to consider, like their cost, how fast and reliable their service is, what’s the quality of their customer service in case you encounter issues along the way, and how are other customers rating them? 

Hosting service providers for WordPress include Bluehost, HostGator, SiteGround, NameCheap, and Inmotion Hosting.

It might be hard for newbies to choose the right hosting service and providers. There are so many packages out there, so you have to know what you’re looking out for and define your budget, before choosing one. 

Compare the best hosting service for WordPress

You can either choose shared web hosting (which is the most common), VPS, or managed web hosting. 

1.  Shared web hosting

Shared hosting involves hundreds or thousands of websites using one server and sharing common resources. This is why they’re affordable and popular. However, shared web hosting can be vulnerable to security threats and have slight server issues. 

Hosting services like Inmotion hosting, Bluehost, HostGator and SiteGround have plans for shared hosting. 

2. VPS

VPS web hosting is similar to the shared one but in this case, the virtual private server is used without external security threats or side effects. 

3. Managed Web hosting on WordPress

In this hosting service, the caching, processor, memory, and software are in the same package. 

WordPress Installation

Now that you’ve chosen your domain name and hosting service provider, it’s time to install WordPress. Here are the steps: 

• Sign in to the cPanel of your hosting service
• Look out for the one-click installation feature, and click on it. Most web hosts have it. 
• Choose the registered domain and click on “continue”
• Insert the right website information
• Click on “install”

Setting up the domain

Once you’ve registered your domain and have your hosting package, the next thing to do is to set up the domain. 

Note: If your domain registrar is also your hosting provider, then you can skip this step. The procedure is automatically done for you. But if they’re different, you have to point out or show your domain to your hosting service provider. You can do this by placing the right nameservers. 

Steps to go through: 

• Go to your domain registrar website and log in
• Move to your “domain”
• Select your domain from the list of domains provided 
• Click on ‘Name Servers’
• Click on ‘Custom Name Servers’  
• Insert the name of the new server
• Click on “Save”

Note that your hosting provider provides your name server. It takes roughly 60 – 72 hours for the name server to be functional. 

Theme Installation

The creative part of your WordPress installation is here!

The WordPress dashboard is where the magic happens. It’s where you carry out all forms of customization to make an online store that suits your taste and brand. There are free WordPress themes for online stores. Just choose one and download it in a zipped format. 

Simply follow these steps to successfully install your WordPress theme

• Go to the dashboard on WordPress
• Go to appearance
• Click on “Themes”
• Click on “Appearance”
• Click on “Upload Themes”
• Click on “Choose file”
• Look for the downloaded theme file (Note: it must be a zipped file) 
• Upload the file
• Activate the file

Voila! Your theme is in use. 

Now, you may be asking, “How do I choose an e-commerce theme that suits my brand?” Here are some questions to ask to help in the decision process: 

• Is it visually appealing?
• Does it suit your brand or style?
• Is there space for text and graphic content?
• Can the theme be customized if need be?
• Can it suit different browsers?
• Can it respond to different devices?

These questions will help to streamline your options.

You may also want to check some of our awesome WordPress themes

Plugin Installation

After the theme installation, the next step is to install the necessary plugins. Once your theme is activated, you’ll receive a notification to install them. 

Fix the tiny details on general setting

This has to do with setting your WordPress properly. 

Here is how to get it done:

• Go to the dashboard
• Go to settings
• Click on ‘general’

Here, you can fix the title and descriptions. You can also scroll down the dashboard and Site Address URLs to change it from HTTP to HTTPS. When you’re done, click on ‘Save’. 

Store Setup

The exciting part is here! Now is the time to set up your store. 

In the e-commerce world, there are features that you can’t do without, such as currency details, shipping, payment methods, etc. They have to be sorted out before people can make online sales. How do you go about this?

Here is a quick step to do this:

• Go to the plugin area
• Click on the plugin ‘woo-commerce’ 
• On the welcome screen, click on the option for ‘run the setup wizard’. 
• Once done, click on “continue’ to keep the plugin running. 
• Then, choose the location of the store and the currency you’ll be using for transactions
• Click on “Continue” to save your information. 

Using Woo-commerce for your online store allows you to sell both physical and digital products. If you’re selling physical products, tick the box indicating “Will you be shipping products to customers?”

If you’re not, you can ignore it.

Tick and answer all necessary information regarding taxation. You can leave it if you don’t have a full idea about it for now and then come back later to manage the settings. 

Click on “Continue”. 

The next stop should be setting your payment method and settings. Woo-commerce uses PayPal and Stripe as its default payment methods, but you can change your preferences later if you want to add a different payment system. 

However, it’s encouraged that you go with PayPal or Stripe because it allows users to input their card information when checking out without having to leave the site. 

Follow the instructions on the screen to set up your PayPal or Stripe payment system. Once completed, click on ‘return to dashboard’. 

What are your products?

A store can’t exist without products, so now is the time to add your products to make your store official. 

Go to Products, click on it and “Add New”. Add a title for the product and create a captivating and interesting description to attract customers. On the right side of the dashboard, you’ll see “Product Categories”. Click on “Add New Product Category”. This will help buyers browse through products easily. 

To add specific product information like inventory status, price, shipping info and others, scroll down to “Product Data”. 

You’ll also see another for a brief product description. Keep this short, simple, and straight to the point. On the right side, there are boxes for gallery items and product images. 

When you’re done with all this, click on ‘Publish’ and your product will go live on the site. 

You can add as many products as you want by repeating this process. 

 Store enhancement with Plugins

What you have now is a basic online store with some products for sale. But your online store can be improved with enhanced features like subscription forms, contact forms, sliders, image galleries, and many more. 

All these tiny customizations are made possible through WordPress plugins. There is almost nothing you can’t achieve with plugins. All you need is to know what you want and figure out the plugin that can do it for you. 

Look for these plugins in the WordPress plugin repository. 

Other things you need to take care of are:

• Signing up for Google Analytics
• Signing up for Google Search Console
• Installing security plugins to protect your site
• Producing an XML sitemap and submit through Google Search Console 
• Using plugins to integrate social profiles. 
• Test-running the forms on the site and make sure it’s appropriate. 

FAQs

1. Must I pay for themes for my online store?

There are lots of free WordPress themes for online stores that are customizable. You mustn’t use a paid one if you like the free themes.

2. Must I have programming or coding skills before starting an online store on WordPress?

No, don’t need any coding or programming skills to run a WordPress Online eCommerce store. WordPress Woo Commerce store is easy to use with a very efficient and simple dashboard.

3. Can I be sure of WordPress’s safety?

Yes. WordPress is a safe platform to a great extent. You can also add security extensions and plugins to make it safer. Don’t forget to follow basic security rules and protocols.

15 Simple Tricks to Protect Your WordPress Site

4. Should I use WordPress or Shopify?

Shopify involves monthly payment plans. But WordPress only needs you to pay for hosting and domain. No monthly payments required. 

5. Will I pay for Woo-commerce?

No. Woo-commerce is very free. 

Conclusion

So, there you have your awesome WordPress eCommerce store live and running!

This detailed guide is sure to help you kickstart your journey into creating the online store of your dreams with WordPress. Drop your thoughts and experience with building an online store in the comment below.